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| POINT OF
SALE MATERIAL |
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| The following marketing materials
are available to our
customers: price cards, fact cards, basket clips,
headers, inflatable's, recipes, danglers and secondary
displays. Most of the POS material is customized
for the retailer and is available based on the scope and
size of the program. Please speak to your
sales representative
for more information. |
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CUSTOMIZED RETAIL CAMPAIGNS |
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| We also offer customized
retail campaigns. The retail campaigns are completely
customizable but generally contain; in-store handouts,
display contests, custom circular ads, coupons, loyalty
cards and in-store sweepstakes. |
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CUSTOMIZED CONSUMER CAMPAIGNS |
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| Customized
consumer campaigns are also offered. The consumer
campaigns generally
contain, Disney days, demos and sampling
of produce, cross promotional items, Radio Disney, and
market specific sponsoring activities (Family Wellness
Fair, Kids Sporting event or Kids Concert...) |
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| SPECIAL
PROMOTIONS |
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| Additional opportunities
are available such as
cross promotion with Disney movie and DVD tie-ins.
For example, Ratatouille, Pirates, Enchanted or the new
High School Musical 3 release in September or October of
2008. Our retailers have the opportunity to
capitalize on Disney retail partnerships around specific
characters and programs, in conjunction with Disney
movie and DVD promotional campaigns. |
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