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WHY
DISNEY GARDEN AVOCADOS? |
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| MISSION
AND GOALS |
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| The goal of Disney
Garden is to increase fruit and vegetable consumption amongst kids! It
is a growing initiative amongst parents and health officials
alike. Disney Garden is our vehicle to do this.
It brings new, younger users into the category and
further increases sales. The Disney brand has
established market leadership with kids and their
parents and it provides excitement and value to the produce
department. |
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| DISNEY'S
BRANDING AND FOOD STRATEGY |
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| Disney is one of the top
rated and most recognizable brands in the world. It is best known
for its innovation, leadership and trustworthy
qualities. Disney is currently establishing
itself as a leader in the "better for you" products across
the grocery store and theme parks. Disney is now
offering healthy alternatives in all of its favorite
theme park locations and dismissing unhealthy
menu items and relationships. The overall health of young
children today is a growing concern among parents and it is
Disney's objective to motivate and steer children toward healthy
choices and alternatives. By capitalizing on such properties
as The High School Musical campaign, currently the most
successful Disney franchise, we believe we can promote
healthy eating. |
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IMAGINATION FARM'S AND ITS CO-PACKERS |
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| Imagination Farm's is
the licensee of the "Disney Garden" brand of products.
i-Farm's strategy is to bring to market a comprehensive
assortment of high quality growers and shippers to engage children in the produce department. |
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